Social Media Management Market Procurement Intelligence, Cost Structure Intelligence, Best Practices, Engagement Model, Low & Best Cost Country 2020–2025
In the era of digital economy, social media engagement is one of the key factors for brand awareness and global reach. Common platforms used for social media management are:
·
Facebook
·
Twitter
·
Instagram
·
LinkedIn
·
YouTube
·
Pinterest
Facebook with
around 2 billion daily users is the most popular social media platform, it
offers a wide variety of advertisement and content formats which include
photos, videos, texts, etc. For a two-way conversation with the users and
consumers, social media management companies emphasize promotion on twitter
owing to a better engaging audience.
A typical social
media management company will conduct the following activities:
·
Evaluating and help in improving social media presence
·
Creation of specific and unique posts for each platform
according to the audience
·
Engage in conversation with users in social media
·
Create and place appropriate advertisements
·
Creation of a content planner and analyze the social media
performance on a timely basis
Read report summary or request
a free sample copy of the report @ “Social
Media Management Market Procurement Intelligence, Supplier Intelligence,
Supplier Ranking, Pricing & Cost Structure Intelligence, Best Practices,
Engagement Model, Low & Best Cost Country, Day One Analysis Report, 2020 –
2025”
Demand Outlook
The Social Media
Management Services Market was estimated at USD 11.65 billion in 2020 and is
projected to grow at an exponential rate of 23.6% over the forecasted period.
COVID-19 pandemic has been a boon to social media management as people have
started maintaining social distance and are confined to the digital world.
Small and medium-sized businesses have witnessed a very high adoption rate of
social media marketing.
Banking, financial
services, and insurance were the largest segment with 15%-20% market share and
are expected to remain the same over the forecasted period. The BFSI sector is
embracing the digital transformation, which helps them to engage with customers
and stakeholders.
Cost Drivers
Social media
management is a cost-effective alternative to traditional marketing activities,
moreover, it helps the organization to reduce time and effort on social media
and focus more on core competencies. On average organizations spend around USD
5,000 per month on social media management services, the prices mainly depend
on the number of platforms selected for engagement. Hence while selecting
suppliers, consumers have the leverage to start with one or two platforms.
Based on the effectiveness, the engagement and operating model can be modified.
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Market Intelligence involving - market size and forecast,
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Price and Cost Intelligence - pricing models adopted for
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landscape, and identifies suppliers who are dominating, emerging, lounging, and
specializing
·
Sourcing / Procurement Intelligence - best practices
followed in the industry, identifying standard KPIs and SLAs, peer analysis,
negotiation strategies to be utilized with the suppliers, and best-suited
countries for sourcing to minimize supply chain disruption
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